How to Optimize your Blogger Title For Search Engine

Recently I changed over from wordpress to blogger. Previously using wordpress, I was able to get my posts up on the first page of google search. However, emulating a similar style, my posts with blogger fail to make it anywhere near the first page. I suspect that there might be a few reasons behind this, but one of the most obvious was the order of the post title when it appears on google.

Previously while using wordpress, it will show For example 

3 Dos and Don'ts on your First Day of work << Business Trove

In Blogger, it shows
Business Trove: 3 Dos and Don'ts on your First Day of work

Which means, your post might get less picked up and definitely less traffic as your post title will be most relevant to your content than your blog title.


To enact this change, go to template > edit html. 
Locate the code

<title><data:blog.pageTitle/></title>


Replace with the following code:
<b:if cond="data:blog.pageType == &quot;index&quot;">
<title><data:blog.title/></title>
<b:else>
<title><data:blog.pageName/> << <data:blog.title/></title> </b:else></b:if>

And you're done! Now wait a few days for the search engine to recognize the change.