How to win against your smaller competitors: a case study

Case study:  Cab-charge Card from a cab company

To win competitors, go the extra step and make lives easy for your customer at no cost.

In this example, the local cab company took away the tedious step of claims processing by issuing a cab-charge card usable solely for cab fares. A cab-charge card works like a credit card but is only usable to pay for cabs. This expedites the claiming process for transport, and staff could only take cabs from selected cab companies offering such a service.

As a result, smaller cab firms which do not have the capacity to offer such a service is squeezed out of the game. On one hand, smaller firms might be more flexible and can focus on a niche area better. But on the other hand, the bigger firms have the resources and capacity to implement new features and services to capture a bigger market, out-competing the smaller boys.