Crowdfunding in Singapore - Which Platform to go to?

19.4.15
Say for instance you've got a great idea but you do not have the capital to realise the idea. Bank loans are too risky for you, and your idea is relevant to the masses, the general public, and (of course) something that everyone needs. Crowdfunding seems to be the way to get the start up funds you need, and generate the publicity to get your customers before your product/ service comes out.

Many crowdfunding platforms have landed in Singapore and with so many choices on hand, we'll do a comparison of these platforms from an entrepreneur's point of view.

Pozible

Based in Sydney, Australia

Fees (only applicable on successful projects)
5%: total funds raised up to $100k
4%: total funds raised between $100k - $500k (or projects issued an invitation code)
3%: total funds raised of $500k or over
Merchant transaction fees, e.g. credit card, pay pal charges applies

Project Types
Pozible projects are typically art related projects, and project funding seldom exceeds S$10,000.

CoAssets

Claims to be the first southeast asian crowdfunding platform for real estate projects

Fees 
Fees are charged on a case-by-case basis.

Project Types (as quoted from CoAssets FAQs)
CoAssets is a targeted leads generation site, comparable to property listing portals. Such property listing portals do NOT sell properties. Instead, these portals allow property stakeholders (i.e. developers, agents, owners) (collectively, the OPs) to list available properties and real estate projects for interested investors to view. These property listing portals are not involved in any transactions between OPs and investors.

The types of projects listed by CoAssets are:

  1. Bulk purchase – invest in multiple real estate units;
  2. Crowdfunding – investors co-invest in units with others or peer-to-peer lending by investors to OPs; and
  3. Pre-Sales – purchase of units before official launch.
Kickstarter

Kickstarter is perhaps the most well known crowdfunding platform in the market. They are very open with the success rates of their projects, which is almost 40%.

Fees
Processing fees are between 3% to 5% depending on the country which the project is hosted. Though they are not in Singapore, the fees for hosting projects in the US are listed here.

Project Types (inferred from Kickstarter website)
Film video projects are the most common (and also have the most number of unsuccessful funded projects), whereas Theatre and Dance projects have the highest project success rates, of more than 60%.

Indiegogo

Claims to be the largest crowdfunding engine in the market.

Fees
Depending on whether flexible funding or fixed funding options are chosen, the fees varies.
For Flexible Funding projects, you're charged 9% of pledged amounts if you do not reach your goal. For Fixed Funding projects, you'll not receive any funds if do not reach your goal.
For both options, a 4% of pledged amounts are charged when you reach your crowdfunding goal.

Project Types
Indiegogo has a wide variety of projects, and its focus seems to be for individual projects as half the projects they feature on the homepage are from individuals.

Crowdonomic

Claims to be the largest South East Asia crowdfunding platform. This platform clearly distinguishes between brand funding, equity funding and reward funding projects.

Fees
4% of funds raised plus merchant fees. Regardless of whether the project meets the goal, money is collected from the people when the pledge is made.

Project Types
About reward funding projects (which is the type for other crowdfunding platforms listed here), Crowdonomic has mainly creative and lifestyle projects.

Publishizer

Crowdfunding platform for authors and playwrights. Needless to say, the projects are for books.

Fees
For successful projects, 5% of funds raised and merchant fees are charged.

Haystakt

Claims to be the world’s first crowd-pricing platform and a marketplace for original, creative products. Haystakt is for projects turning creative ideas into material products.

Fees
5% for successful projects, and merchant fees are charged.

Hopefully this summary helps. As crowdfunding matures, there are other platforms which rises to meet your needs if you feel that your idea does not fit into any of the project types listed here. Google's your best friend and make full use of it!


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