It is very important to state clearly what your objective is to let the party know where you are coming from. This gap of what the customers think is important and what you think is important must be bridged.
For example, you might think function is a key feature but really what your customers wants is the product must look good. To accomplish this, conduct surveys with your potential customers and understand their need. You will have a clearer picture of what the majority thinks.
To win customers, this miscommunication needs to be eradicated to grasp and provide what they truly need.
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